Competitive strategy must define the basis on which a firm will win in the market place. A well-defined, well-executed competitive strategy is a critical tool for success. It may be the difference between survival and not. A company's competitive strategy should be more than words on paper—it must be a plan that can be put into action.
Aligning market reality, competition and capabilities form strategy to enhance the odds for success. At Dorsey & Company, we examine a number of critical aspects of each business and use that insight to develop an actionable strategy to win in the marketplace.
