John has over 30 years of experience in all facets of qualitative and quantitative research driving product development and brand growth.
Throughout his career, John has held progressive positions such as SVP, Director of Research & Brand Planning at a number of advertising agencies; SVP Marketing/Insights at Key Bank; Marketing Director for the Construction Services Division of Owens Corning; and, as a Contract Shopper Insights Executive at Sam’s Club.
In his work as a researcher, John helps B2B and B2C businesses identify and remove barriers along the path to purchase, understand how & why people use products and services, and recognize unmet needs and/or opportunities in order to leapfrog the competition.
His areas of specialization for B2B and B2C qualitative and quantitative research include: Ethnography/observational insights, Shopper insights, Individual depth interviews (IDIs), Attitude & Usage studies, Brand positioning analysis, Segmentation, CRM Assessments, Concept/new product testing, and Website usability.
John and his wife, Helen, are based in the Cleveland area. John has been a 10-year board member of The Aurora Project, based in Toledo, Ohio, which is a comprehensive housing and life skills program that empowers homeless women and their children to achieve self-sufficiency and independence.
John earned his bachelor’s degree from Cleveland State University, where his studies focused on understanding human and animal behavior.