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Latest from the DorseyReports
When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy
A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies and crackers “blatantly copy” Mondelez’s packaging. The snack giant is seeking to block […]
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