About Dorsey &
Company

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Dorsey & Company has been providing competitive and marketing strategy counsel to clients across a broad spectrum of industries since 1987. We have a proven track record of providing bottom-line benefit to many of the nation’s most well-known corporations, nonprofits, institutions, organizations, and governments. Our time-tested methods help our clients win in their respective marketplace for two reasons: We always focus on actionable strategies derived from objective market data. And we always assemble the right team of Associates for the job.

We use proven methods and a carefully assembled team of experts from among our consultants to find the best answers for our clients and help them win in the marketplace.

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Our Team

Our Associates offer a wide range of expertise – from bringing start-up brands from concept to reality, to developing donor relationships for the largest nonprofits, to utilizing big data to pinpoint ideal targets for retail and consumer goods. These seasoned professionals are carefully matched to each engagement according to its unique challenges and requirements and paired with your existing resources to fill gaps and inspire creativity and learning. The result is a team designed to give you the “best right answers,” actionable strategies, and to make a quantifiable impact on your bottom line.

Meet our Senior Associates and Management Team

Robert J. Peterson

Robert J. Peterson has more than 30 years of leadership experience in many industries, including law, higher education, finance, Mergers & Acquisitions and others.  He will bring that depth of multi-category expertise and experience to numerous Dorsey& Company...

Chamie Townsend

Chamie has more than a decade of experience as a data and risk management analyst for IT, public utilities and financial services industries. She began her career in 2000 with IBM Corp., where she ran test scripts and client tests, Web-based applications and created...

Judith Malone

Judith Malone is an award-winning writer and editor with experience in several aspects of mass media and marketing communications for news organizations, corporations and nonprofits. In addition to news, her background includes more than 20 years of delivering results...

Keith S. Cunningham

Keith has over twenty-five years marketing and sales management experience working on both the advertising agency and the client side. In 1995, he was named to the faculty of the University of Detroit–Mercy as an instructor in retail marketing and consumer behavior....

Ron Mayher

Ron Mayher has 35 years of experience in all facets of qualitative and quantitative research driving product development and brand growth from questionnaire design to final results. In his work as a market researcher, Ron has collected data and conducted or supervised...

Jinida L. Dorsey

Jinida has 25 years of experience as a communications professional, having worked throughout her career as a news reporter and public relations practitioner. She previously worked as an account executive for Akron, Ohio-based firm Highland Public Relations.  Prior...

Larry Walters

Meet the man who taught the world to spell "bologna." He also helps Dorsey & Company to "find" sales with clever expressions of competitive advantage in memorable words and images. Larry and Julius Dorsey have worked together for many years as you will see,...

Ann M. Vickers

Ann Vickers brings to Dorsey & Company and our clients a wealth of experience as a strategist and marketing professional, particularly in the health-care and insurance industries. Notably, she served Medical Mutual of Ohio for many years as Vice President of...

Michael S. Levison

Mike's marketing career is marked by more than 30 years in building successful retail brands like, DSW, Boot Barn, and The Picture Factory - having created and executed successful consumer loyalty programs, led new retail concept development and roll-out, and...

Jeff Worron

Jeff has more than 25 years of marketing, sales, sales management and sales force training experience in cable, internet, and local and long distance telephone products in highly penetrated, highly competitive markets. Jeff has also worked in the manufacturing, travel...

Marvin Winkfield

Marvin is a marketing professional with a 25-plus year solid record of accomplishment in developing new approaches to unique problems. Marvin's areas of expertise include strategic planning, market segmentation, branding, interactive solutions, Customer Relationship...

Mark B. Traylor, Ph.D.

Dr. Mark B. Traylor began his career in marketing research as a telephone and field supervisor in 1972. Dr. Traylor received his Ph.D. in Business Administration from Michigan State University in 1979, with a major in Marketing and minors in Finance and Psychometrics....

Feleccia Moore-Davis, Ph.D.

Dr. Moore- Davis received her bachelor’s degree in Psychology from Xavier University in New Orleans, her master’s degree in Industrial/Organizational Psychology from Texas A& M University in College Station, Texas. She earned her doctorate in Organizational...

Leopoldo C. Toralballa

Mr. Toralballa has had a 40 year long career as a marketing strategy leader and general manager for some of the most respected and imitated companies in the world, including American Express, TIME-LIFE Books, Key Bank, Fortis Insurance and Publishers Clearing House....

John E. Thomas

John has over 30 years of experience in all facets of qualitative and quantitative research driving product development and brand growth. Throughout his career, John has held progressive positions such as SVP, Director of Research & Brand Planning at a number of...

Scott Terry

Scott is a multi-talented industry veteran with 30 years of experience on both the client and services side of data mining, direct and database marketing. He's lived in your shoes and knows how to turn issues into opportunities. Scott's senior leadership experience...

Andrew J. Powell

Andrew is the Managing Director in charge of Web and Information Technology, and co-founder and co-owner of 2G TechWorks, Inc, a Michigan-based information technology advisory firm. Andrew works with businesses across the country to make smart use of technology to...

Peter Lawson Jones (of counsel)

A seasoned public servant and cultural icon in his own right, the Harvard-educated (Magna Cum Laude in Government) attorney previously served for nine years as a member of the Board of Cuyahoga County Commissioners - three of those years as its president. Mr. Jones...

Jim Heide

Jim Heide has enjoyed a 25-plus year career as a strategic marketing and product development professional for leading financial service firms, with a focus on emerging technologies, payment systems, e-commerce solutions as well as traditional banking products. Jim has...

Robert B. (Bob) Speed

Bob Speed possesses extensive marketing and utility industry experience, both of which complement and expand the skills of Dorsey & Company. His career has included employment as Commercial Program Manager for the Power Generation Services group of General...

George William (Bill) Cole, Jr.

Bill Cole has distinguished himself as a growth oriented executive with sophisticated management skills. As Vice President, Marketing, he has been instrumental in the growth of Physiotherapy Associates, Division of Stryker Corporation, a healthcare business, from $8...

Jeffrey M. Bowen, MNO, CFRE

Jeffrey is a multi-skilled fundraising, marketing, public relations, government relations and civic leadership professional as well as an academic, and is a respected leader in Greater Cleveland's nonprofit, philanthropic and economic development communities. Some...

Mark Bogomolny

Mark Bogomolny brings to Dorsey & Company and our clients a deep wealth of experience in retail, grocery, food service and new product marketing management. He served both Pick-n-Pay and later Finast grocery organizations in a number of capacities including,...

Darcy Walter Ballew

With more than 30 years of nonprofit and for-profit arts marketing experience, Darcy Ballew has perfected an efficient project management style and an expertise for relationship-building and problem-solving for prestigious and world-renowned organizations like Cirque...

Holly Rieman-Bell

Holly has over 20 years' experience working in the gaming industry with extensive knowledge in strategic marketing and information technology solutions. As Marketing Manager for Ohio with global gaming company GTECH, she was responsible for managing over $1billion...

Frank J. Benditt

Mr. Benditt brings the combination of corporate managerial experience from American and Fortune 500 companies, and a record of successful consulting engagements at leading marketing/consulting firms. Prior to joining Dorsey & Company, Frank served as a Senior...

Dennis J. Roche

Dennis' career as a leading expert in destination and tourism marketing has been forged over nearly 40 years in a number of critical leadership roles showcasing the best of Greater Cleveland to audiences regionally and globally. Most notable are Dennis'...

Julius C. Dorsey Jr.

Mr. Dorsey is a marketing and competitive strategy expert with experience in all aspects of strategic business development and marketing. Since founding Dorsey & Company in 1987, Mr. Dorsey has successfully overseen favorable outcomes for clients in competitive...

Charley Bach

Charley has 13 years of experience providing expert IT support and guidance to individuals and businesses. His wealth of digital and web strategy, web analytics and SEO expertise has helped clients across many industries make the most of their web and mobile presence....

Mike Richwalsky

Mike has 20 years of experience in traditional, digital and web marketing, primarily working in higher education. Most recently, he served as Executive Director of Marketing and Creative Services at John Carroll University, in Cleveland, Ohio. His work has focused on...