Mr. Dorsey is a marketing and competitive strategy expert with experience in all aspects of strategic business development and marketing. Since founding Dorsey & Company in 1987, Mr. Dorsey has successfully overseen favorable outcomes for clients in competitive and regulated markets focused on branded consumer goods, durable goods, professional services, financial services, higher education, hospitality, utilities, not-for-profit, B-to-B and more. He possesses a particularly strong record of accomplishment in new product development and promotion, laboratory and test marketing, successful national rollout, market research and advertising management.
Marketing has been the foundation of Mr. Dorsey’s career. His experience before Dorsey & Company includes advertising agency account management at J. Walter Thompson Company and Burrell Advertising. Following the agency business, Mr. Dorsey spent eleven years in marketing management for McDonald’s Corporation and Holiday Inn as National Marketing Manager and National Director of Marketing, respectively. While at McDonald’s, Mr. Dorsey was responsible for the successful national roll-out of its breakfast line and the test marketing and national introduction of Chicken McNuggets, McRib and McChicken sandwiches. At Holiday Inn, Mr. Dorsey was responsible for launching the hotel group’s Priority Club loyalty program – one of the nation’s first and most successful. It’s still in operation today.
Upon his arrival in Cleveland, Mr. Dorsey served as an investor and Vice President of Marketing for Metropolitan Cablevision (MetroTEN), the first multi-channel/multi-point microwave (MMDS) television broadcasting and the first successful competitive challenge to cable TV in the nation.
Mr. Dorsey currently serves on the board of the Ohio Restaurant Association. He previously served on the boards for Citizens for the Arts and Sankofa Fine Art Plus. His other civic and volunteer activities have included serving on the Cleveland Regional Minority Purchasing Council; the United Way Strategic Marketing Committee (including as co-chair of its Strategic Planning Committee); as a volunteer teaching assistant at the Cleveland Public School’s Louis Pasteur Elementary School; on the Board of Directors of SuccessSource, Inc., a Cleveland based multi-media firm; as an Executive Advisor in the MBA program of the Weatherhead School of Management Executive Action Team at Case Western Reserve University; and, on the Board of Directors of Greater Cleveland Partnership (Cleveland’s regional Chamber of Commerce).
Mr. Dorsey is a graduate of Michigan State University, and attended graduate school at Roosevelt University in Chicago. He received an Advanced Entrepreneur Program Certificate from the Amos Tuck Graduate School of Business at Dartmouth College.