Web & Digital Marketing Strategy:
Making Your Website a Sales Machine

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Your website is an important and sometimes an overlooked part of your marketing strategy. It should reflect your organization and your style, and should be developed with a view to optimal sales production.

Our approach to website design includes:

  • Evaluating your current website against your mission, vision and target audience.
  • Ensuring that your web presence speaks to who you are and to your organizational objectives.
  • Examining the technology behind your site with a focus on optimization and scalability.
  • Enhancing or redesigning your current site with targeted improvements.
  • Migrating your site to a content management framework and building an email strategy for marketing and lead nurturing.

close-up of an instagram account on a phone

Digital marketing

From social media to email, your marketing efforts should reinforce and unify your message and brand.

When your digital presence is designed using a data-focused competitive strategy from Dorsey & Company, it can deliver better brand recognition, deeper customer relationships and, ultimately, new business.