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Order like it’s 1999

Order like it’s 1999

by Dorsey & Company | May 25, 2021 | Articles, Business, Company News, Competitive Strategy, Hospitality, Marketing Strategy, Retail, Thought Leadership

How can independent restaurants strike a retro-digital balance? Local and independently owned restaurants have had to make some difficult choices over the last year, but some found that solutions from the “good old days” turned out to be surprisingly helpful over the...
So you want to take your killer recipe to market?

So you want to take your killer recipe to market?

by Dorsey & Company | Feb 1, 2021 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Your friends and relatives just LOVE your gooey brownies or spicy pickled vegetables and encourage you to take it to market. Great idea, right? Sure, but it won’t be easy. Hear about the unfortunately long list of pitfalls and barriers to taking a food product to...
Give Thanks: Good customer service IS your bread and butter

Give Thanks: Good customer service IS your bread and butter

by Dorsey & Company | Nov 19, 2020 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

The COVID-19 health crisis has drastically shifted our shopping habits – and retailers’ responses to the changes. Fair or not, grocery chains and big-box retail have enjoyed an artificial advantage over their smaller, independent counterparts who were forced to close...
Re-post: Dear White People in Advertising

Re-post: Dear White People in Advertising

by Dorsey & Company | Jun 16, 2020 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

By Julius C. Dorsey Jr. By the time I graduated from Michigan State University’s advertising program, it was quite apparent that Black consumer markets were not to be ignored if a brand wanted to succeed. I was fortunate to join teams that created some of the most...
“Grab a Bucket and Mop!” Finding QSC when we need them most

“Grab a Bucket and Mop!” Finding QSC when we need them most

by Dorsey & Company | May 21, 2020 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Owning the cleanliness position has been the basis for great sales performance before. Little did McDonald’s founder Ray Kroc know how much the restaurant industry and others would need him today. Ray’s dedication to core operations led to the acronym,...
Keeping Your Customers Close: Tips for B to C Businesses

Keeping Your Customers Close: Tips for B to C Businesses

by Dorsey & Company | Apr 15, 2020 | Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
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Recent Dorsey & Company News

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  • How high can you go?
  • Maybe you CAN go home again
  • Order like it’s 1999
  • So you want to take your killer recipe to market?

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