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What IF Work- and Shop-from-home Really Works?!?

What IF Work- and Shop-from-home Really Works?!?

by Dorsey & Company | Mar 31, 2020 | Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

…Breaking news: It already has! With the instantaneous shift to virtual communication, wider personal space is now the norm, but think of all the “old” behaviors driven or facilitated by simply leaving home for work. The author of this Fast Company article poses...
Dorsey & Company President Goes “Back to School”

Dorsey & Company President Goes “Back to School”

by Dorsey & Company | Oct 8, 2019 | Articles, Company News

MSU Grad Invited to Share Experiences with Senior Advertising Students East Lansing, Mich. (Oct. 4, 2019) – Dorsey & Company president Julius C. Dorsey Jr. was back in advertising class at his alma mater last week, this time to share knowledge and wisdom gained...

Dorsey & Company Brings on Higher Education Veteran to Address Current Industry Challenges

by Dorsey & Company | Sep 9, 2019 | Articles, Company News

Cleveland, OH (Sept. 9, 2019) – Dorsey & Company has successfully served higher education clients across the country since its founding in 1987, and can now enhance its strategic counsel with the addition of higher education veteran Feleccia Moore-Davis, Ph.D. as...
When is the time right to cut marketing staff and budgets?

When is the time right to cut marketing staff and budgets?

by Dorsey & Company | Sep 4, 2019 | Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

by Dorsey & Company | Aug 13, 2019 | Articles, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!

by Dorsey & Company | Jul 26, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
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Recent Dorsey & Company News

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