Rethinking What Drives Results… and Where Advantage Is Frequently Lost

Rethinking What Drives Results… and Where Advantage Is Frequently Lost

by | Apr 3, 2026 | Articles, Business, Competitive Strategy, Consumer behavior, Donor relations, Financial Services, Fund development, Higher Education, Hospitality, Market Research, Marketing Strategy, Nonprofit, Retail, Retail Banking, Shopper marketing, Thought Leadership

Part I of the 5-part DorseyReports series: Before the Numbers Change, Behavior Changes Each part stands alone and contributes to a broader examination of how changing market conditions influence results across sectors. Additional articles in this series are available...
What The Demand You Attract Reveals

What The Demand You Attract Reveals

by | Apr 3, 2026 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Donor relations, Financial Services, Fund development, Grocery, Higher Education, Hospitality, Market Research, Marketing Strategy, Nonprofit, Retail, Shopper marketing, Thought Leadership

Part II of the 5-part DorseyReports series: Before the Numbers Change, Behavior Changes Each part stands alone and contributes to a broader examination of how changing market conditions influence results across sectors. Additional articles in this series are available...
Before the Numbers Change, Behavior Changes

Before the Numbers Change, Behavior Changes

by | Apr 3, 2026 | Articles, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Financial Services, Grocery, Higher Education, Hospitality, Marketing Strategy, Nonprofit, Retail, Shopper marketing, Thought Leadership

Part III of the 5-part DorseyReports series: Before the Numbers Change, Behavior Changes Each part stands alone and contributes to a broader examination of how changing market conditions influence results across sectors. Additional articles in this series are...
Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

by | Jan 29, 2026 | Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Grocery, Hospitality, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

We’ve advised clients on many of the strategies Trader Joe’s deliberately ignored, including loyalty programs, app integrations and carefully timed promotions. And yet, by doing the opposite, Trader Joe’s turned those choices into a $16 billion empire and a fiercely...
When the search for “new” distracts from the disciplines that actually drive competitive advantage

When the search for “new” distracts from the disciplines that actually drive competitive advantage

by | Jan 29, 2026 | Articles, Business, Competitive Strategy, Employee Marketing, Financial Services, Higher Education, Hospitality, Marketing Strategy, Mobile Marketing, Nonprofit, Retail, Retail Banking, Thought Leadership

The question may not be verbatim, but executives often ask us for solutions that are “New and different” in marketing in their sectors. It typically emerges when performance appears to plateau or competitors seem to be advancing. While reasonable, the question rests...
Beyond Redemption: 3 Post-Holiday Gift Card Strategies That Drive Long-term Retention and Revenue

Beyond Redemption: 3 Post-Holiday Gift Card Strategies That Drive Long-term Retention and Revenue

by | Dec 18, 2025 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Data Security, Employee Marketing, Financial Services, Food service, Grocery, Hospitality, Marketing Strategy, Mobile Marketing, Restaurants, Retail, Shopper marketing, Thought Leadership

The holiday shopping season may be winding down, but for marketing leaders in retail and hospitality, the work is just beginning. Gift cards are again a top choice for holiday shoppers. According to an International Council of Shopping Centers survey, two-thirds of...