Ron Mayher has 35 years of experience in all facets of qualitative and quantitative research driving product development and brand growth from questionnaire design to final results.
In his work as a market researcher, Ron has collected data and conducted or supervised marketing research studies for a wide array of industries including political polls, public opinion surveys, school levies, healthcare, banking, automotive, manufacturing, retail and distribution.
Throughout his career, Ron has served such well-known firms as Gallup, Kmart, La-Z-Boy, McDonald’s, Progressive Insurance, Penton Media, Rock and Roll Hall of Fame, Sears, FedEx, Cleveland Clinic, NASA, Canon, Kay Jewelers and The Aluminum Association.
His areas of specialization for B2B and B2C qualitative and quantitative research include data compilation and statistical analysis for conclusions and recommendations. He is experienced in primary data collection via:
- telephone interviews
- focus groups – moderating and recruiting services
- online surveys
Ron has an MBA and undergraduate degree in Quantitative Business Statistics from Cleveland State University, earned his Professional Researcher Certification (PRC), and has thirty-five years experience designing, implementing and compiling industrial and consumer research studies. Ron also taught Retail Marketing at Lakeland College (Lake County, Ohio), is active in the Marketing Research Association and served on the Board of Directors for the Cleveland Chapter of the American Marketing Association.