Bill Cole has distinguished himself as a growth oriented executive with sophisticated management skills. As Vice President, Marketing, he has been instrumental in the growth of Physiotherapy Associates, Division of Stryker Corporation, a healthcare business, from $8 million to $40+ million in less than three years. He was Vice President, Operations of Holiday Clubs International, Division of Holiday Corporation, which boasted the highest returns on assets of any division in the parent company. He has pioneered in the fields of data based marketing and loyalty marketing directing the Priority Club Frequent Lodger Program at Holiday Inns, as well as having hands-on experience in start-up situations with the development of Holiday Inn’s upscale Crowne Plaza and SunSpree Resort Brand.

Bill earned a Bachelors of Industrial Engineering degree from the company. Georgia Institute of Technology and an MBA from the University of North Carolina, Chapel Hill.