Dr. Mark B. Traylor began his career in marketing research as a telephone and field supervisor in 1972. Dr. Traylor received his Ph.D. in Business Administration from Michigan State University in 1979, with a major in Marketing and minors in Finance and Psychometrics.
His research expertise includes survey and experimental research design, questionnaire design, and multivariate statistics. He also consults with clients in the areas of new product development, marketing planning and competitive marketing strategies.
Dr. Traylor has written articles for a number of marketing, research and advertising journals, including the Journal of marketing Research, the Journal of Advertising Research, the Journal of Advertising, Psychology & Marketing, and the Journal of Consumer Marketing. He has also served as an expert witness in cases of deceptive advertising, design patent infringement, and the generic status of brand names.