Keith has over twenty-five years marketing and sales management experience working on both the advertising agency and the client side. In 1995, he was named to the faculty of the University of Detroit–Mercy as an instructor in retail marketing and consumer behavior. Keith, who has an MBA from the University of Michigan, is currently President of 21st Century Archives, a collectible trading card marketer and manufacturer. Prior to that, he was a Vice President of a start-up company that increased sales from $2 million to over $10 million the following year.

As Vice President of Advertising of Perry Drug Stores, Keith was a member of a management team which turned a $29.9 million loss to a $7.1 million profit the following year in addition to being responsible for increasing the sales of a $44 million division by 66% in one year through an innovative marketing program.

Prior to starting his own company and working in the retail drug industry, Keith was responsible for all sales and marketing of Silvers, Inc., a regional Steelcase contract office furniture dealer; and, a Regional Marketing Manager for the photo finishing division of Guardian Industries where he was responsible for capturing new business and implemented strategic marketing programs which increased sales in key accounts as much as 347%. Keith also spent over five years at Ross Roy Advertising in Account Management, Marketing and Media Planning, and Media Buying.