Mr. Benditt brings the combination of corporate managerial experience from American and Fortune 500 companies, and a record of successful consulting engagements at leading marketing/consulting firms.
Prior to joining Dorsey & Company, Frank served as a Senior Business Consultant for International Profit Associates, specializing in sales and marketing, with a focus on profit generation and strategic market planning.
His past clients include Ruth’s Chris Steak House, IBM, Disney, Marriott, Coca-Cola, Hardee’s, Citibank, and the PGA. Frank created promotions for Hardee’s generating incremental sales of over $85 million. He supervised the marketing campaign that successfully launched the first public access golf facility owned and operated by PGA of America, and he developed for the Coca Cola Company the first “on-pack” game piece technology for use in vending machines.
As Vice President of Corporate and Field Marketing for Arby’s, Inc., Frank managed a budget of over $60 million. As VP of International Marketing, he originated Arby’s International Marketing Department to oversee planning, development and execution of marketing activities for outlets rapidly opened in 20 countries outside the United States.
Messrs. Benditt and Dorsey initially worked together at McDonald’s Corporation. While National Marketing Manager, he implemented the first national consumer game of chance conducted by McDonald’s and initiated McDonald’s first Holiday Ornament program which became an annual marketing event.
Mr. Benditt studied business management at Widener University and graduated Hodges University with a Bachelor of Science degree in Accounting. He also holds a Graduate Certification in Professional Accountancy from the University of West Florida.
Frank is a member of the American Marketing Association and a past member of the Direct Marketing Association, the European Society for Opinion and Marketing Research, and the Japan Marketing Association.
He has served as an Ambassador for the Advertising Educational Foundation, has sat as a member of the Board of Directors for a multi-million dollar Florida Gas Piping Company and is past president of the Greater Palm Beach Gas Association.