Mr. Toralballa has had a 40 year long career as a marketing strategy leader and general manager for some of the most respected and imitated companies in the world, including American Express, TIME-LIFE Books, Key Bank, Fortis Insurance and Publishers Clearing House.

While with American Express, Mr. Toralballa served as Senior Vice President, Small Business Services and Senior Vice President, Personal Card Acquisition. At TIME-LIFE Books, he was Senior Vice President, Marketing. For Publishers Clearing House, he served as Director of Planning and Market Development. He was Senior Vice President, New Business Ventures for the Bertelsmann Entertainment Group in New York; Executive Vice President, Marketing at the Fingerhut Companies; and Managing Director of Gold Star Pen & Stationery in London, England. His career journey led him back to the states to Cleveland-based Key Bank, where he was Group Executive Vice President for Credit Card and National Deposit businesses and Chief Marketing Officer for all national consumer businesses. He was Senior Vice President and General Manager for Individual Health Insurance at Fortis and led its rebranding concurrent with its IPO. Along the way, Mr. Toralballa has managed marketing, creative, market research, telemarketing and media groups and is a pioneer in the development of new Direct Marketing methods.

As Dorsey & Company Managing Director, Mr. Toralballa leads and supports project leadership on client engagements. He also provides strategy guidance on key Dorsey & Company projects.

Mr. Toralballa holds undergraduate and advanced degrees in pure mathematics from Princeton and the University of Warwick, England. He has taught mathematics and marketing (separately) at various universities in the US.