Scott is a multi-talented industry veteran with 30 years of experience on both the client and services side of data mining, direct and database marketing. He’s lived in your shoes and knows how to turn issues into opportunities.
Scott’s senior leadership experience includes serving as Vice President of Marketing for Home Shopping Network and Leader of Corporate Marketing at Acxiom, Inc. He also was a pioneer of the frequency and database marketing industries with Holiday Inns, Inc. As President of a direct marketing services company, he provided a full media complement of direct marketing and modeling products to a base of over 33,000 agents and brokers in the insurance industry.
His entrepreneurial expertise has helped create and launch several successful businesses. Each became very profitable, multi-million dollar enterprises with one rapidly progressing from $0 to $30 million in sales by its second year of operation.
Scott is a highly skilled quantitative and modeling expert who’s also a gifted strategist with intuitively creative abilities. As a result, his work is award winning and he has been an in-demand industry lecturer, teacher, and mentor throughout his career.