Mike’s marketing career is marked by more than 30 years in building successful retail brands like, DSW, Boot Barn, and The Picture Factory – having created and executed successful consumer loyalty programs, led new retail concept development and roll-out, and developed effective advertising and creative strategies.

As a Dorsey & Company Associate, Mike contributes expertise in Customer Relationship Management, multi-channel marketing, market analysis and research, and sales and market share acceleration to client engagements.

A seasoned marketing professional, Mike has served as Vice President of Marketing for Boot Barn Inc., America’s largest western and work wear retailer; Vice President of Marketing for The Picture Factory, a Naples, Fla. wall art and home accessories retail chain; Director of Marketing and Vice President of Marketing for national shoe retailer DSW Inc.; and Customer Engagement Strategist with Pivotal Strategies LLC, a Columbus, Ohio-based business development and professional services firm.

While with DSW, Mike was part of the executive team which conceived and launched the unique footwear concept and brand, from start-up to dominant market position, resulting in an initial public offering valued at $1.5 billion and the chain’s growth from a few Ohio stores to more than 200 stores from coast to coast. He also developed and led execution of the strategy for its “Reward Your Style” customer loyalty program (voted by Kiplinger.com as the “Best Retail Rewards Program in the U.S.”), which was directly responsible for generating $35.9 million in incremental sales for DSW.

Mike is a member of the Columbus (Ohio) Advertising Federation, having served as a board member from 1998 through 2003. His professional affiliations include the Retail Marketing Institute, the National Retail Federation, the Retail Advertising and Marketing Association, American Marketing Association, and the Two-Ten International Footwear Foundation. Mike also served as an ADDY Co-Chair in 2001 and as ADDY Chairperson in 2002. He has also served as a board member of for several not-for-profit organizations.

Mike earned a B.S. in Journalism, with a major concentration in Advertising from Ohio University.