Gary, Indiana isn’t just rebuilding; it’s repositioning. Many Americans still associate Gary with the rise and fall of the steel industry, along with the musical legacy of the Jackson 5. Today, however, Gary isn’t trying to win hearts. It’s trying to win market share....
The holiday shopping season may be winding down, but for marketing leaders in retail and hospitality, the work is just beginning. Gift cards are again a top choice for holiday shoppers. According to an International Council of Shopping Centers survey, two-thirds of...
In today’s competitive nonprofit landscape, many organizations struggle with a common perception: they’re seen as “nice to support,” not “need to support.” In other words, their cause may be worthy and their programs impactful, but without clear relevance to broader...
Since Y2K, conventional wisdom suggested that e-commerce would steadily diminish the role of the physical storefront. Yet even as digital platforms command a growing share of transactions, we’ve noted that physical locations remain indispensable. The storefront now...
4 areas where they can (and should) overlap In a time of growing expectations, tighter budgets, and increased competition for attention and funding, nonprofits face an urgent question: How can we do more with less, without losing sight of our mission? For many, the...
The top 6 of the metrics that matter Part 3 of the “Marketing as a Profit Center” Series In the first two articles of our series, we established that marketing must move beyond vague goals like “brand awareness” or “engagement.” To become a true profit center,...
