The question may not be verbatim, but executives often ask us for solutions that are “New and different” in marketing in their sectors. It typically emerges when performance appears to plateau or competitors seem to be advancing. While reasonable, the question rests...
The holiday shopping season may be winding down, but for marketing leaders in retail and hospitality, the work is just beginning. Gift cards are again a top choice for holiday shoppers. According to an International Council of Shopping Centers survey, two-thirds of...
National scale can win the cost game in retail banking. But in today’s world of consolidation, margin pressure and digital sameness, local relevance wins the strategic advantage. This isn’t nostalgia for “your friendly good old hometown bank.” It’s disciplined,...
Since Y2K, conventional wisdom suggested that e-commerce would steadily diminish the role of the physical storefront. Yet even as digital platforms command a growing share of transactions, we’ve noted that physical locations remain indispensable. The storefront now...
6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
The following is the second article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” While Black Friday 2023 may not have been a “bah humbug,” it was...
