Who would have imagined we’d see a day when even ‘recession-proof’ luxury goods retailers like Tiffany have to SUE to be acquired? The COVID-19 global health crisis has luxury brand owner LVMH seeking to back out of an historic deal to acquire the luxury jewelry retailer. Could this be a sign of a new way forward for luxury brands? How can they adjust to a new market that is no longer as reliable as it used to be?

Read the full article at Chain Store Age.