By Julius C. Dorsey Jr.
Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.”
Godiva is already established as a premium chocolate maker with a premium coffee line and 139 retail stores in the U.S.
I favor carving out a unique and defensible position rather than going head-to-head in a category with a growing list of undifferentiated brands. What do you think? Read more from RetailWire.com.