dorsey & company logo
  • About Us
  • Services
    • Competitive Strategy
    • Tactical Execution
    • Marketing Strategy
    • Web Strategy
    • Research & Strategic Analysis
  • Our Clients
  • Case Studies
  • News
  • Contact Us
Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value

Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value

by Jinida Dorsey | Feb 11, 2019 | Articles, Company News, Competitive Strategy, Consumer behavior, Customer service, Marketing Strategy, Retail, Shopper marketing

If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...

Recent Dorsey & Company News

  • Repost: Second major Burger King franchisee declares bankruptcy
  • Can the “universal branch” please everyone?
  • Your line in the sand: Drawing (and owning) your territory enhances competitive advantage
  • Don’t be a super-hero: 5 tips to delegate your way to successfully compete while effectively managing your business
  • “D cubed” is the equation to yield continuous improvement in account generation and banking relationships

Categories

  • Articles
  • Business
  • Company News
  • Competitive Strategy
  • Consumer behavior
  • Consumer packaged goods
  • Customer service
  • Donor relations
  • Financial Services
  • Food service
  • Fund development
  • Grocery
  • Hospitality
  • Marketing Strategy
  • Nonprofit
  • Restaurants
  • Retail
  • Retail Banking
  • Shopper marketing
  • Thought Leadership
  • Uncategorized

How Can Dorsey & Company Help
You Reach Your Goals?

What marketing question or opportunity is keeping you up at night? We will work with you to plan an engagement that focuses on your specific goals and meets your unique needs. And we’ll build a team that includes some of the foremost experts in all aspects of the marketing discipline – selected by project to best meet your objectives.

Share a little about your business here, and we’ll start building your team of experts.

  • This field is for validation purposes and should be left unchanged.
dorsey & company logo

On the Front Line of America’s Most Competitive Markets Since 1987

© 2020-2021 Dorsey & Company. All Rights Reserved.

Contact Us

Cleveland, Ohio
(216) 812-8408
info@dorsey-co.com

Useful Links

  • About Us
  • Services
  • Privacy Policy
  • Contact Us

Social Links

  • facebook
  • linkedin