Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
In honor of Earth Day, and as I’ve been watching the Netflix series, Our Planet, it seems appropriate that we weigh in on the competitive forces that affect even altruistic efforts like recycling. While consumer recycling collection varies from city to city around the...
But what about customer lifetime-value? Are customer service managers really doing the company a favor by ditching the pesky customer who just wants to complain? More and more, some companies are taking a gamble on the likelihood of a disgruntled customer giving up on...