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Keeping Your Customers Close: Tips for B to C Businesses

Keeping Your Customers Close: Tips for B to C Businesses

by Jinida Dorsey | Apr 15, 2020 | Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears

Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears

by Jinida Dorsey | Mar 18, 2020 | Business, Competitive Strategy, Marketing Strategy, Thought Leadership, Uncategorized

All business sectors are surely trying their best to keep the show going while navigating this coronavirus crisis. But with recent dine-in bans on restaurants and bars in many states, the hospitality industry is probably one with the toughest road to travel. Instead...

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