Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value

Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value

by | Feb 11, 2019 | Articles, Company News, Competitive Strategy, Consumer behavior, Customer service, Marketing Strategy, Retail, Shopper marketing

If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...