Community banks and credit unions: STOP following the lead of big banks

Community banks and credit unions: STOP following the lead of big banks

by | Jul 25, 2018 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Financial Services, Marketing Strategy, Retail Banking

They’re NOT your friends and you won’t win any more by trying to be like them No one ever wins based on their capacity for imitation. Big Banks Big banks face enormous fixed costs for human resources, product development, capital systems and equipment, marketing and...