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Keeping Your Customers Close: Tips for B to C Businesses

Keeping Your Customers Close: Tips for B to C Businesses

by Jinida Dorsey | Apr 15, 2020 | Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
What IF Work- and Shop-from-home Really Works?!?

What IF Work- and Shop-from-home Really Works?!?

by Jinida Dorsey | Mar 31, 2020 | Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

…Breaking news: It already has! With the instantaneous shift to virtual communication, wider personal space is now the norm, but think of all the “old” behaviors driven or facilitated by simply leaving home for work. The author of this Fast Company article poses...
Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears

Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears

by Jinida Dorsey | Mar 18, 2020 | Business, Competitive Strategy, Marketing Strategy, Thought Leadership, Uncategorized

All business sectors are surely trying their best to keep the show going while navigating this coronavirus crisis. But with recent dine-in bans on restaurants and bars in many states, the hospitality industry is probably one with the toughest road to travel. Instead...

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