Beyond Redemption: 3 Post-Holiday Gift Card Strategies That Drive Long-term Retention and Revenue

Beyond Redemption: 3 Post-Holiday Gift Card Strategies That Drive Long-term Retention and Revenue

by | Dec 18, 2025 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Data Security, Employee Marketing, Financial Services, Food service, Grocery, Hospitality, Marketing Strategy, Mobile Marketing, Restaurants, Retail, Shopper marketing, Thought Leadership

The holiday shopping season may be winding down, but for marketing leaders in retail and hospitality, the work is just beginning. Gift cards are again a top choice for holiday shoppers. According to an International Council of Shopping Centers survey, two-thirds of...