How unseen barriers shape outcomes more than named rivals How Competition Is Typically Understood Senior leaders are trained to think about competition in concrete terms: named competitors, market share shifts, pricing pressure, regulatory change, or new entrants....
A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...
