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Planning for 2023? Go back and pick up the breadcrumbs left along your 2022 path

Planning for 2023? Go back and pick up the breadcrumbs left along your 2022 path

by Jinida Dorsey | Aug 15, 2022 | Articles, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

When developing next year’s marketing plan, the first objective should be to spend less on marketing in the New Year than you did last year. Pretty reasonable, considering the economic roller coaster that we’ve been riding over the last 18-24 months. Plan ahead...

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