How unseen barriers shape outcomes more than named rivals How Competition Is Typically Understood Senior leaders are trained to think about competition in concrete terms: named competitors, market share shifts, pricing pressure, regulatory change, or new entrants....
The question may not be verbatim, but executives often ask us for solutions that are “New and different” in marketing in their sectors. It typically emerges when performance appears to plateau or competitors seem to be advancing. While reasonable, the question rests...
