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Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears

Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears

by Jinida Dorsey | Mar 18, 2020 | Business, Competitive Strategy, Marketing Strategy, Thought Leadership, Uncategorized

All business sectors are surely trying their best to keep the show going while navigating this coronavirus crisis. But with recent dine-in bans on restaurants and bars in many states, the hospitality industry is probably one with the toughest road to travel. Instead...
So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?

by Jinida Dorsey | Aug 13, 2019 | Articles, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
Don’t join the ghosts of restaurants past!

Don’t join the ghosts of restaurants past!

by Jinida Dorsey | Oct 26, 2016 | Articles, Competitive Strategy, Food service, Hospitality, Marketing Strategy, Restaurants, Retail

Investing in staff just might help your restaurant avoid the graveyard of failures You may have graduated top-of-your-class from the finest culinary institute, or you’re a home-grown chef whose killer lava cake and succulent rack of lamb are always in demand at family...

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