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Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

by Jinida Dorsey | Jun 18, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

I recently read about Tyson entering the meatless and plant-blended meat business under its own NEW brand. As competitive and marketing strategists intent on winning the battle before the first shot is fired, here’s what Dorsey & Company sees . . . Analysis of...
“We hurt when you hurt” Marketers must stand with customers in face of tariff threat

“We hurt when you hurt” Marketers must stand with customers in face of tariff threat

by Jinida Dorsey | Jun 6, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

We can say all day long that the traditional and completely valid strategy to weather disruption in sources of supply is redundancy and replacements. Nonetheless, there are only so much of a given item and a limited number of places where replacements can be obtained...
The Good Outweighs the Bad for Grocers who Decide to Carry Meal Kits

The Good Outweighs the Bad for Grocers who Decide to Carry Meal Kits

by Jinida Dorsey | Feb 21, 2019 | Articles, Competitive Strategy, Consumer behavior, Consumer packaged goods, Food service, Grocery, Marketing Strategy, Retail

By Dorsey & Company Associate and Guest Writer Mark Bogomolny This post-holiday season may find many families staying indoors, cutting back on spending and enjoying more meals in-home. Some of those meals may include trials of meal kits received as gifts or...
Don’t join the ghosts of restaurants past!

Don’t join the ghosts of restaurants past!

by Jinida Dorsey | Oct 26, 2016 | Articles, Competitive Strategy, Food service, Hospitality, Marketing Strategy, Restaurants, Retail

Investing in staff just might help your restaurant avoid the graveyard of failures You may have graduated top-of-your-class from the finest culinary institute, or you’re a home-grown chef whose killer lava cake and succulent rack of lamb are always in demand at family...
Add a little sugar

Add a little sugar

by Jinida Dorsey | Jun 30, 2016 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Food service, Retail

So, I’m at the grocery store for vanilla ice cream. Reflexively I make a bee line to the Breyers display in the freezer section because, of course, I don’t have to guess what’s in it. Those ads where cute little kids read the ingredients (“fresh cream, sugar and...
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