When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy

When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy

by | Jun 13, 2025 | Business, Company News, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Food service, Grocery, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...