Main Street Re-imagined: Winning customers online and in store through storefront strategy

Main Street Re-imagined: Winning customers online and in store through storefront strategy

Since Y2K, conventional wisdom suggested that e-commerce would steadily diminish the role of the physical storefront. Yet even as digital platforms command a growing share of transactions, we’ve noted that physical locations remain indispensable. The storefront now...
Your line in the sand: Drawing (and owning) your territory enhances competitive advantage

Your line in the sand: Drawing (and owning) your territory enhances competitive advantage

Without a doubt, a retail or other customer-facing enterprise can pin a significant portion of its success to location. Whether a grocery store, bank branch or family medical practice, WHERE one is situated is a major factor in business success. Once location is...