We call this “employee marketing.” In our view, achieving competitive advantage through people involves a fundamental change in how we engage the work force and cultivate the employee relationship. In other words, view the workforce as a place to invest...
By Dorsey & Company Associate and Guest Writer Mark Bogomolny This post-holiday season may find many families staying indoors, cutting back on spending and enjoying more meals in-home. Some of those meals may include trials of meal kits received as gifts or...
If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...
Even if you think you have no competition, it’s always ‘out there’ A scary thought, isn’t it: that after so much reassurance that there was no ‘boogey man’ under your bed, he actually does exist – and has all along. Far be it from me to try and scare anyone, but I...
