The Competition You Don’t See – Part I

The Competition You Don’t See – Part I

How unseen barriers shape outcomes more than named rivals How Competition Is Typically Understood Senior leaders are trained to think about competition in concrete terms: named competitors, market share shifts, pricing pressure, regulatory change, or new entrants....
Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

We’ve advised clients on many of the strategies Trader Joe’s deliberately ignored, including loyalty programs, app integrations and carefully timed promotions. And yet, by doing the opposite, Trader Joe’s turned those choices into a $16 billion empire and a fiercely...