If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...
It’s not sexy, but if you want to improve sales results and deepen customer relationships (and retain them over time), do the heavy lifting up front to develop a system. Marketing and sales leaders (and their staffs) of most organizations – from banking to...
