How shifts already documented in the sector are reshaping what nonprofits can sustain Part V of the 5-part DorseyReports series: Before the Numbers Change, Behavior Changes Each part stands alone and contributes to a broader examination of how changing market...
The question may not be verbatim, but executives often ask us for solutions that are “New and different” in marketing in their sectors. It typically emerges when performance appears to plateau or competitors seem to be advancing. While reasonable, the question rests...
In today’s competitive nonprofit landscape, many organizations struggle with a common perception: they’re seen as “nice to support,” not “need to support.” In other words, their cause may be worthy and their programs impactful, but without clear relevance to broader...
4 areas where they can (and should) overlap In a time of growing expectations, tighter budgets, and increased competition for attention and funding, nonprofits face an urgent question: How can we do more with less, without losing sight of our mission? For many, the...
For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
If end-of-year sales results against the 2024 marketing budget were lackluster, it may be time to shift thinking on budget planning. For decades, a rule-of-thumb for setting marketing budgets has reliably been a simplistic percentage-of-previous-sales formula. We’re...
