Nonprofit strategy meets for-profit efficiency
4 areas where they can (and should) overlap In a time of growing expectations, tighter budgets, and increased competition for attention and funding, nonprofits face an urgent question: How can we do more with less, without losing sight of our mission? For many, the...
When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy
A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...
The ROI Playbook: Measuring Marketing Success
The top 6 of the metrics that matter Part 3 of the “Marketing as a Profit Center” Series In the first two articles of our series, we established that marketing must move beyond vague goals like “brand awareness” or “engagement.” To become a true profit center,...
Old-school service and new-school tech: A marriage made in food service heaven
3 ways to effectively balance digital tools with the food and service your customers love Until recently, restaurants operated with a simple formula: stock up, serve fast, and keep loyal customers coming back. Fast forward to 2025, and restaurant consumers still...