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Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

by Jinida Dorsey | Apr 25, 2019 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Shopper marketing, Thought Leadership

By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.” Godiva is already established as a premium chocolate maker with a...

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