Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

by | Apr 25, 2019 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Shopper marketing, Thought Leadership

By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.” Godiva is already established as a premium chocolate maker with a...