When developing next year’s marketing plan, the first objective should be to spend less on marketing in the New Year than you did last year. Pretty reasonable, considering the economic roller coaster that we’ve been riding over the last 18-24 months. Plan ahead...
Why does Dorsey & Company focus on COMPETITIVE and marketing strategy? And on STRATEGY before tactics? First, our approach has helped clients compete and WIN since founding our boutique management consultancy in 1987. Further, our results are confirmed by the wide...
Disruptions of any sort raise many questions for your business. Any market disruption could be considered a competitive threat. It may or not be a real competitor, but in the end if you fail to achieve your goal, you lost. We can prevent those losses. Since 1987,...
7 ways to keep and satisfy customers if supply chain disruptions mean raising prices “Redundancy” and “replacements” are clearly means to avoid supply shortages. The reality is, there are only so much of a given item and a limited number of appropriate replacements...
How can independent restaurants strike a retro-digital balance? Local and independently owned restaurants have had to make some difficult choices over the last year, but some found that solutions from the “good old days” turned out to be surprisingly helpful over the...
