7 ways for grocers to gain customer attention when budgets are stretched “Improvise. Overcome. Adapt.” It sounds easy enough when a square-jawed, upright Clint Eastwood barks orders to a group of elite Marines in the film Heartbreak Ridge. But for American consumers,...
7 ways to keep and satisfy customers if supply chain disruptions mean raising prices “Redundancy” and “replacements” are clearly means to avoid supply shortages. The reality is, there are only so much of a given item and a limited number of appropriate replacements...
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
We can say all day long that the traditional and completely valid strategy to weather disruption in sources of supply is redundancy and replacements. Nonetheless, there are only so much of a given item and a limited number of places where replacements can be obtained...
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...