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Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy

by Jinida Dorsey | Oct 23, 2019 | Articles, Competitive Strategy, Marketing Strategy, Thought Leadership

Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer.  After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

Sorry – Before the war starts, Goliath wins in the battle for “meatless meat” market dominance

by Jinida Dorsey | Jun 18, 2019 | Articles, Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

I recently read about Tyson entering the meatless and plant-blended meat business under its own NEW brand. As competitive and marketing strategists intent on winning the battle before the first shot is fired, here’s what Dorsey & Company sees . . . Analysis of...
Add a little sugar

Add a little sugar

by Jinida Dorsey | Jun 30, 2016 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Food service, Retail

So, I’m at the grocery store for vanilla ice cream. Reflexively I make a bee line to the Breyers display in the freezer section because, of course, I don’t have to guess what’s in it. Those ads where cute little kids read the ingredients (“fresh cream, sugar and...

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