Beat ‘em and join ‘em: Online retail needn’t be the enemy of brick-and-mortar

Beat ‘em and join ‘em: Online retail needn’t be the enemy of brick-and-mortar

by | Jan 31, 2024 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Grocery, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

The following is the final article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” One of the greatest retail debates of the last decade is over the...
Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

by | Apr 25, 2019 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Shopper marketing, Thought Leadership

By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.” Godiva is already established as a premium chocolate maker with a...