The holiday shopping season may be winding down, but for marketing leaders in retail and hospitality, the work is just beginning. Gift cards are again a top choice for holiday shoppers. According to an International Council of Shopping Centers survey, two-thirds of...
For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
But what about customer lifetime-value? Are customer service managers really doing the company a favor by ditching the pesky customer who just wants to complain? More and more, some companies are taking a gamble on the likelihood of a disgruntled customer giving up on...
