What The Demand You Attract Reveals

What The Demand You Attract Reveals

by | Apr 3, 2026 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Donor relations, Financial Services, Fund development, Grocery, Higher Education, Hospitality, Market Research, Marketing Strategy, Nonprofit, Retail, Shopper marketing, Thought Leadership

Part II of the 5-part DorseyReports series: Before the Numbers Change, Behavior Changes Each part stands alone and contributes to a broader examination of how changing market conditions influence results across sectors. Additional articles in this series are available...
When the search for “new” distracts from the disciplines that actually drive competitive advantage

When the search for “new” distracts from the disciplines that actually drive competitive advantage

by | Jan 29, 2026 | Articles, Business, Competitive Strategy, Employee Marketing, Financial Services, Higher Education, Hospitality, Marketing Strategy, Mobile Marketing, Nonprofit, Retail, Retail Banking, Thought Leadership

The question may not be verbatim, but executives often ask us for solutions that are “New and different” in marketing in their sectors. It typically emerges when performance appears to plateau or competitors seem to be advancing. While reasonable, the question rests...