Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

Re-post: How Trader Joe’s Wins by Getting “Everything Wrong”

by | Jan 29, 2026 | Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Grocery, Hospitality, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

We’ve advised clients on many of the strategies Trader Joe’s deliberately ignored, including loyalty programs, app integrations and carefully timed promotions. And yet, by doing the opposite, Trader Joe’s turned those choices into a $16 billion empire and a fiercely...
When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy

When Lookalikes Bite Back: What the Mondelez v. Aldi Lawsuit Says About Private Labels and Retail Strategy

by | Jun 13, 2025 | Business, Company News, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Food service, Grocery, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

A cookie is never just a cookie – especially when it’s wrapped in decades of brand equity. Last month Mondelez International Inc., maker of iconic packaged food brands like Oreo and Ritz, filed suit against Aldi supermarkets, alleging that Aldi’s store-brand cookies...