Your line in the sand: Drawing (and owning) your territory enhances competitive advantage

Your line in the sand: Drawing (and owning) your territory enhances competitive advantage

Without a doubt, a retail or other customer-facing enterprise can pin a significant portion of its success to location. Whether a grocery store, bank branch or family medical practice, WHERE one is situated is a major factor in business success. Once location is...
“D cubed” is the equation to yield continuous improvement in account generation and banking relationships

“D cubed” is the equation to yield continuous improvement in account generation and banking relationships

It may not be the most glamours activity in the banking world, but for community banks to effectively compete against larger counterparts, some rote processes must be involved.  The following 3 steps of a continuous improvement sales process, though, may yield...
Community Banks Can Gain Advantage over the “Bigs” with Branch-Area Marketing

Community Banks Can Gain Advantage over the “Bigs” with Branch-Area Marketing

One minute we’re hearing that the “branch of the future” is actually not a branch, but something virtual. The next we’re hearing that banks are increasing branch presence, as reported in The Financial Brand. Which is the best route? Naturally, it depends on the size...