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Our small business story: Who is Dorsey & Company anyway?

Our small business story: Who is Dorsey & Company anyway?

by Jinida Dorsey | Aug 15, 2022 | Articles, Company News, Competitive Strategy, Consumer behavior, Marketing Strategy, Thought Leadership

Why does Dorsey & Company focus on COMPETITIVE and marketing strategy? And on STRATEGY before tactics? First, our approach has helped clients compete and WIN since founding our boutique management consultancy in 1987. Further, our results are confirmed by the wide...
Maybe you CAN go home again

Maybe you CAN go home again

by Jinida Dorsey | May 28, 2021 | Articles, Business, Competitive Strategy, Consumer behavior, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Thought Leadership

Who would have imagined that bottles of ketchup and mustard, and salt and pepper shakers placed in the middle of a restaurant table would ever have been viewed as a good sign for the future of restaurants? After the crazy year that restaurants and bars around the...
Keeping Your Customers Close: Tips for B to C Businesses

Keeping Your Customers Close: Tips for B to C Businesses

by Jinida Dorsey | Apr 15, 2020 | Business, Company News, Competitive Strategy, Marketing Strategy, Thought Leadership

Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...

Recent Dorsey & Company News

  • Planning for 2023? Go back and pick up the breadcrumbs left along your 2022 path
  • Our small business story: Who is Dorsey & Company anyway?
  • Know when to fold them: Nonprofits considering merging may improve efficiency, but that’s not nearly enough!
  • In search of ‘time and treasure’: Overcome board and volunteer recruitment challenges with competitive strategy
  • “Competing” to do good

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